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They may forget what you served them, but not how you made them feel

Culture and structures can hinder you from achieving what you could. We challenge them together with you until your customers feel they are the reason your company exists.


Ethiopia has a long & beautiful tradition of warm hospitality and generosity. People go out of their way to serve a guest in their home, often with great selflessness. We are passionate about bringing that warm welcome out of the home and into the hospitality industry and professional workplaces across Ethiopia.

We have seen how an organization’s structure can stand in the way of its personnel living up to their potential in providing customer focused services in Ethiopia. Over the last 10 years, we have become experts in helping companies tackle structures that hinder customer-centeredness. We catalyze transformative processes from the management down to the service personnel; always with the impact for the customer in mind.