Designing for the end user
Effectively communicating how our products work is a key consideration here at Desert Rose, and central to human-centric design. For this reason, as well as including written rules for the game, we have been busy developing a simple animated video of the Ganacsi camel game’s rules. This will help the illiterate community learn and understand the rules as well as create some excitement and intrigue towards the game itself.
The film has the ability to be shared by users using mobile phone via Bluetooth and SMS messaging.
Feedback had reflected that a previous ‘prototype’ animation we produced was too long (15 minutes), so the newest version incorporates a more summarised version of the rules (5 minutes).